3 Questions Your Homepage Must Answer


  • Your home page is the first spot people will usually visit when going to your website
  • You make to make an impact and inform your visitors 
  • These are the must haves!

What do you do?

  • You need to answer the question “what do you do?” pretty quickly on your homepage
  • You want people to know that they are in the right place and they are going to find the answers to their questions quickly

Who do you serve?

  • Not only do you want to let your audience know who you are, but who it is you serve
  • This is where your ideal client/customer comes in – you want to make sure your copy, imagery and more is catered to them 

How can I work with you?

  • A perfect home page always has a clear call to action
  • You may want to push your services page or highlight a content freebie for your email list
  • Make this pathway clear


  • Encourage readers to check out their own homepage. Do they have these elements?
  • Create the perfect website with Scope Theory services

February 7, 2021